C.jpg13-20-397-slide.jpgEliud Kipchoge, photo by NN running team

The NN running team announced a new sponsor this week, COROS . COROS is a sport

technology company.

NN Running Team proudly announces COROS as new partner

We are excited to welcome COROS as a new partner to the NN Running Team. It’s in our DNA to aspire for longevity. For our athletes we pursue long-term career with hopefully a lot of success along the way. For our sponsors we aim for long-term relationships with the aim of making each other stronger.

The COROS brand has shown impressive development since its launch in 2016 and we believe this is the right time to partner together. Our athletes will be supplied with COROS watches and will be providing detailed feedback in return. It’s our ambition to learn from each other and continue to improve as a team. It’s our objective that our partnership will not just aid elite athletes but will deliver benefits to runningenthusiasts all over the world.

COROS is a performance sports technology company that helps athletes train to be their best. Their products combine high grade hardware with innovative technology to provide endurance athletes with the gear they rely on in the world’s most extreme environments.

Eliud Kipchoge will take on a special Brand Ambassador role in the partnership: “I am proud to announce our new partnership with COROS and I look forward to work together with their development team. I will be giving feedback from our daily experience with their products. I hope this will contribute to the development of the products and enhance the running experience for runners all around the world. I support the development of the sport and believe that watches can help us obtain crucial insights into our training. I hope our partnership will add a new dimension and bring joy to people’s running experience.”

Valentijn Trouw, performance director of Global Sports Communication, the management agency of Eliud Kipchoge and the NN Running Team explains the benefits of the cooperation between the two companies: “We are excited to welcome COROS as a new partner to Eliud Kipchoge and the NN RunningTeam. It is in our DNA to aspire for longevity. For our athletes, we seek a long-term career with hopefully much success along the way. For our partners, we aim for long-term mutually beneficial relationships with the aim of making each other stronger. We believe today’s announcements fulfils both of these missions.”

COROS CEO Lewis Wu: “Eliud is perhaps the greatest runner of our generation if not all time, a talent like his does not come around too often, and we could not be prouder to partner with such an inspiring athlete. It’s an honour for COROS technology and products to be used by the best runners in the world including Eliud. His mantra of No Human is Limited and the COROS slogan Explore Perfection are the perfect fit. The partnership also opens up possibilities to bring Eliud’s experience in running and training to the COROS platform together building better products for runners and athletes globally.”

NN Running Team athletes will train with the COROS PACE 2 Premium GPS Sports watch, the lightest GPS Watch on the market at just 29g and designed with a focus on road running and personal bests.

ABOUT COROS WEARABLES

COROS is a performance sports technology company that helps athletes train to be their best. For COROS it’s all about outdoors, mountains, and a passionate active lifestyle. We combine high-grade hardware with innovative technology to provide endurance athletes with the gear they rely on in the world’s most extreme environments. Advanced technology with an efficient and intuitive user experience is at our core – when you use a COROS product, you know you are getting a tool that has been designed, tested and perfected for the athlete, by the athlete. COROS users have set World Records and been to the highest point on earth, pushing our products to the extremes. At COROS, creation and innovation are never-ending. Our customers, the athletes make COROS – be a part of our community @COROSGlobal on Facebook, Instagram and LinkedIn.

ABOUT NN Running Team

The brainchild of Global Sports Communication director Jos Hermens, the formation of the NN RunningTeam, has proved as one of the most innovative and ground-breaking developments in athletics. Launched in April 2017, the project has delivered on its goals to provide the athletes with access to better coaching, medical care and additional athlete support services with particular progress made in offering regular physiotherapy to athletes in training camps and during competition. That extra support has been reflected in the results with the NN Running Team claiming more than 175 victories on the global road running stage in 3.5 years including several Marathon Major successes and world half marathon and marathon titles. Only in 2020, the NN Running Team managed to break four world records on track and road. The team too are also making significant progress in growing brand awareness. The NN RunningTeam achieves yearly more than 50 million digital impressions to further enhance their global presence.

Please free of rights imagery here: https://we.tl/t-siDWfezU1g

For more information visit: www.coros.com

For more NN Running Team information and behind the scenes footage visitnnrunningteam.com or visit our social media channels.

Source: Athletics – Run Blog Run